Pitch Pot

Please note: While we will not be able to award funds for public events due to take place between now and July 2020 — when the likelihood of cancellation or postponement is high — we are open for proposals for activity beyond that point. We will review proposals on a case-by-case basis and discuss contingency for additional disruption and delays.


Are you a Film Hub Member who wants to try something new to reach a target audience? Maybe you need some support to take a risk on a more challenging title? This rolling funding scheme for up to £2,000 can help with additional marketing or audience development activity to attract new audiences to your venue. Read on to find out more…

FilmBath screening of Mad Max: Fury Road, as part of Film Hub SW pedal powered cinema season © electric pedals

What is available?

We expect proposals to be between £100 and £2,000. We will accept applications for over £2,000 where the organisation can demonstrate significant audience development impact for one (or more) of the BFI2022 priority areas.

What are the BFI 2022 priority areas?

  • Developing young audiences (16-30yrs)
  • Boosting the reach of film titles in a way that promotes deeper cultural engagement
  • Celebrating screen heritage and archive films, including re-releases and the Britain on Film strands
  • Promoting diversity, inclusion and access. Such as:
    – Activity that ensures a wider range of people can experience cinema, including audiences where members are Deaf, living with dementia and/or autistic
    – Activity aimed at and/or co-produced by under-represented groups identified by disability, gender, race, sexual orientation or socio-economic status (read the BFI’s diversity standards here)

Can you give me an example?

Pitch Pot support can be used to complement your normal film programme through enhanced or targeted marketing or to reach new audiences through additional activity. You might, for example, apply for £200 of support for a targeted social media campaign to reach a particular community for upcoming independent titles, or you could use the Pitch Pot to test out a new approach to engaging audiences such as a young ambassador scheme or a season of accessible screenings. Have a look at previous events supported by Pitch Pot here.

How do I become a Film Hub Member?

To be eligible for support, organisations must be registered members of the Film Hub South West and be legally constituted with a nominated UK Bank Account. Proposals from individuals or non-members will not be considered.

If you are not already a member of the hub you can join here.

We’ve taken part in projects that would have been impossible without the Hub support, including a multi-arts project across three venues, a schools season on curating film and added value activity for specialist films - films too specialist for us to screen without this kind of support Curzon Cinema and Arts

How do I apply?

The Pitch Pot is open for activity taking place between 1st April 2020 and 31 March 2021. Before you apply you must download and read the guidelines below which includes information on:

  • The kind of activity that is eligible
  • How we assess applications
  • Turnaround time
  • What kind of reporting is expected
  • Download links for reporting
  • FilmHubSW_PitchPotGuidelines2019_20sm Download

What happens next?

Proposals will be assessed on a fortnightly basis so the maximum wait on a decision will be 14 days. Where applications are made above £2,000 a response may take up to 4 weeks.

If you have any questions about the Pitch Pot, the submission process or would like to discuss your event or proposal, please drop us a line at filmhub@watershed.co.uk


Further information

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