This page is a collection of articles, links and research designed to help cinemas and organisations interested in developing young audiences, aged 16-30.
The BFI FAN Audience Network have created a guide to safeguarding for film exhibitors. This includes definitions, tips for working with both children and adults, how to create code of conduct policies and much more information on how to create a safer environment as a film exhibitor.
In collaboration with distributors, the FAN Young Consultants select new release titles that they would like to highlight as particularly engaging for their peers and young people aged 16-30 (or segments therein). Working with the FAN Young Audiences lead Moira McVean, the group creates light-touch marketing packs with digital assets, eventising and social media marketing ideas aimed specifically at supporting exhibitors attracting younger audiences to their venues.
Every month Young FAN profiles opportunities for young people to get involved with cinemas, film festivals, projects, events and collaborations. If you want to work with other Young Film Programmer Groups or you run a festival/venue and have a specific opportunity you want to promote, send Moira.McVean@filmlondon.org.uk an email and they will include it in the monthly newsletter.
Subscribe to the FAN Young Consultants newsletter
Read through this thorough resource on Inclusive Cinema’s site, with statistics, recommended organisations, further reading, and a downloadable FAN guide.
Think that young people don’t go to the cinema? Think again. 15-to-24 year olds are in fact the largest sector of the cinema-going audience and last year accounted for 29% of the UK cinema audience.
Film Hub South West Marketing Manager, Alice Quigley, asked a Focus Group of young programmers from across the UK what they thought we could do to get more people their age watching independent films at the cinema. The dos and don’ts that they came up with are disarmingly straightforward and form the beginnings of a solid roadmap for anyone interested in reaching out more to young audiences.
The BFI’s Screen Culture 2033 Strategy has shifted the priority audience age from a focus on 16-30 year olds to a focus on under 25 year olds which therefore now includes families! Sourcing films from beyond Hollywood can be time-consuming, so Film London have stepped in with a list of places and organisations that family film programmers most rely on that we hope will help FAN members build sustainable and exciting family programmes.
Brum Youth Trends 2017 is a pioneering report which asks young people what they think, whilst at the same time sharing insight with people who can make significant change. This is about better designed products, services, spaces, programmes and ideas that benefit the lives of young people in the city for the better.
While focused on young people in Birmingham, contains many universal insights into young people’s motivations and behaviour.
The BFI Film Audience Network and Film Hub South West work in partnership with Into Film, which delivers the BFI’s education activity for 5 to 19 year olds through a UK-wide programme which gives children and young people the chance to watch, make and understand film in new and creative ways, as well as learn about the film industry and foster a life-long love of the medium.
Discover more below, how your organisation can work with Into Film to introduce young people to your cinema