This page is a collection of articles, links and research designed to help cinemas and organisations interested in developing young audiences, aged 16-30.
Think that young people don’t go to the cinema? Think again. 15-to-24 year olds are in fact the largest sector of the cinema-going audience and last year accounted for 29% of the UK cinema audience.
Film Hub South West Marketing Manager, Alice Quigley, asked a Focus Group of young programmers from across the UK what they thought we could do to get more people their age watching independent films at the cinema. The dos and don’ts that they came up with are disarmingly straightforward and form the beginnings of a solid roadmap for anyone interested in reaching out more to young audiences.
Brum Youth Trends 2017 is a pioneering report which asks young people what they think, whilst at the same time sharing insight with people who can make significant change. This is about better designed products, services, spaces, programmes and ideas that benefit the lives of young people in the city for the better.
While focused on young people in Birmingham, contains many universal insights into young people’s motivations and behaviour.
As part of Film Hub South West’s work to increase opportunities for young people across the UK and from all backgrounds to engage with film culture we run an annual workshop for young people at Flatpack Film Festival in Birmingham.
#MyFlatpack gives young people aged 16 – 24 across the UK the opportunity and the support to attend and experience the festival, as well as be part of it by participating in a Vlogging workshop that encourages them to attend a range of events they would not otherwise have access to.
Find out more about last 2016’s workshop here and watch the video below for feedback from the young participants.
Film Hub South West works in partnership with the BFI Film Audience Network to support a UK wide Young Programmers Network – Young FAN.
BFI Young FAN works with organisations across the UK to stimulate interest and involvement by young people in film programming and cinema development.
Every month Young FAN profiles opportunities for young people to get involved with cinemas, film festivals, projects, events and collaborations. If you want to work with other Young Film Programmer Groups or you run a festival/venue and have a specific opportunity you want to promote, send Moira.McVean@filmlondon.org.uk an email and they will include it in the monthly newsletter.
The BFI Film Audience Network and Film Hub South West work in partnership with Into Film, which delivers the BFI’s education activity for 5-19 year olds through a UK-wide programme which gives children and young people the chance to watch, make and understand film in new and creative ways, as well as learn about the film industry and foster a life-long love of the medium.
Book the film receiving BFI Film Audience Network New Release Strategy support
Book a UK-wide programme of screenings and events exploring the cinema and the legacy of 1968
NETWORKED are monthly online networking events that are open to all South West based writers, directors, producers and crew who would like the opportunity to connect.