Developing Deaf Audiences

The ICO commissioned this Developing Deaf Audiences guide to help understand the challenges and opportunities to improving access for Deaf audiences to cinemas in the UK.

In the guide:

  • Quick, clear recommendations for cinemas wanting to improve their provision for Deaf audiences
  • Feedback from our focus group with Deaf cinema goers aged 18-30
  • Results from our survey of more than 250 Deaf and Hard of hearing audience members
  • Results from our survey of 50 cinemas and other exhibitors on their experience developing Deaf audiences
  • Download: Developing Deaf Audiences in Your Cinema Download

Essential British Sign Language for Cinemas

Learn the basics with this great video.

Case Study: Glasgow Film Theatre’s Visible Cinema

This is an excellent best practice case study for cinemas keen to build their engagement with Deaf audiences. The guide (download below) covers:

  • What the benefits and challenges are to developing a Deaf audience in your venue are
  • What resources you will need to deliver a success programme of Deaf screenings
  • Everything you will need to consider across your venue
  • How to guide to technical delivery of Deaf screenings
  • Download: Visible Cinema Guide Download

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