Supported Activity

Film Hub South West supports a range of activity through the Audience Development Pitch Pot & Open Call. Below you will find details of the different projects that have been supported over the past year.

Dior & I screening with fashion Show at Devoran Village Hall

Common Ground – Harvest Film Festival

Harvest Film Festival explores our relationship to farming, food and land through its curated programme of fiction, documentary, art and archive films. It also encourages communities, especially in remote rural areas, to get together, celebrate their locality and the season, and see films that they would not otherwise watch. As well as bringing communities together in places where there is little or no cultural activity, the festival wishes to explore how film and agricultural activities can exist side-by-side.

Pitch pot support will enable the Harvest Film Festival to expand to new venues in Dorset and Somerset and will support a young ambassador to develop a marketing strategy aimed at reaching young audiences in rural communities.

Pitch Pot Award: £1,500

Priority: Young Audiences + Engaging Audiences

Admissions: 300

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Compass Presents – Celluloid Sail

Celluloid Sail is a unique archive, film and circus experience aboard the Tall Ship Kaskelot. Using a multi-artform approach, located archive footage is projected onto the sails of the Kaskelot in harbours across the UK. Specially constructed screens and audio installations are hidden within the bowels of the ship, ready for audiences to discover. As night falls, the vessel then transforms into an expanded cinema; before the film starts, audiences sat on the water’s edge are treated to an archive film infused live circus performance on the ship’s rigging.Celluloid Sail was the BFI’s flagship and only touring production for their ‘Coast & Sea’ themed, third and final year of ‘Britain On Film’; a programme dedicated to engaging audiences with archive film.

Pitch pot funding will support additional activity focusing on engaging young audiences with Celluloid Sail to include partnership working with colleges, universities and young people’s charities in tour cities and to promote event to young audiences, through competitions, and volunteer positions within the young communities associated with these orgs (Plymouth Uni, Belfast Uni, Belfast City College, UWE, Tomorrow’s People, Queens Film Theatre).Additional marketing to / engaging young audiences via social media and through printed materials/

Pitch Pot Award of £1,500

Priority: Young Audiences + Screen Heritage

Admissions: 500 (theses admissions are in addition to those captured as part of Britain on Film funding which will be accounted for separately).

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Shextreme Film Festival – On Tour

An annual one-day festival celebrating women in extreme sports and adventure for audiences in Bristol.

Showcasing active women both on screen and behind the lens, Shextreme Film Tour’s purpose is to empower and inspire aged 16 – 30 women with a love for adventure. Funding will support an expansion of the Festival to venues in the South West: Exeter Phoenix, Lighthouse Cinema Newquay and The Poly in Falmouth and enhanced marketing strategy in collabiration with Neon Stash: UK’s leading PR company in action sports with a particular passion for women in adventure and Claire-Jane Carter, an award-winning adventure filmmaker.

Pitch Pot Award of £1,500

Priority: Young Audiences

Admissions: 300

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C-Fylm – Films for Our Future

C Fylm is Cornwall’s film club network, supporting community venues to screen films for their local audience. C Fylm offers people across Cornwall the chance to watch great films in their own community, in great company, and at an affordable price.

Pitch Pot funding will support 5 additional screenings of documentary films with discussions around topical and diverse subjects as a new strand in programming to create opportunities for audiences in Cornwall with increased opportunites to engage with specialised film. Funding will support targetted marketing for these screenings to reach new audiences in Cornwall as well as speaker fees for discussion panels.

Pitch Pot Award: £750

Priority: Engaging Audiences

Admissions: 240

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mac birmingham – Black Britain on Film – Griot Elders Project

As part of a wider audience engagement initiative mac is developing a relationship with Afro-Caribbean elders in the north Birmingham areas of Aston and Newtown. After the closure of The Drum arts centre last year, cultural opportunities in the area are sparse and engagement in the arts is extremely low, particularly amongst older demographics. mac has partnered with the Black Arts Forum to produce the Griot Elders Project, engaging elders within these locations through storytelling, dance, music and art. The aim is to combat feelings of loneliness and isolation, revive the arts in the community, and dispel assumptions that our venue is out of reach or unsuitable. More information on Griot Elders Project can be found at:https://macbirmingham.co.uk/project/griot-elders-project

Pitch Pot funding will support travel and subsistence costs to enable participants to attend a screening of Black Britain on Film at mac removing any difficulty or barriers to access. Giving an opportunity for the group to start getting to know each other, to experience a unique cultural offering otherwise out of reach for them, and to establish an association between the project and mac as a cultural venue in order to build familiarity with the venue, and secure longer-term engagement with mac, and the arts generally.

Pitch Pot Award £870

Priority: Access & Inclusion + Screen Heritage

Beneficiaries: 42

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Stroud Film Festival – Audience Development

Stroud Film Festival is planning four events over the next year outside of the festival run to maintain and build on our audience by reaching out to different members of the community and involving them with film events, which continue our aim of widening participation in film audiences.

Pitch Pot funding will support audience development activity to include 4 screening events with surrounding activity and an enhanced marketing strategy including website development.

Pitch Pot Award: £1,500

Prioirty: Young Audiences + Engaging Audiences

Admissions: 300

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Cornwall Film Festival – Discovery Young Programmers Award

Cornwall Film Festival creates film events, special screenings and produces an education programme annually

Pitch pot support will enable CFF to set up and run a Young programmers award at the 2017 Cornwall Film Festival to engage the next generation of cultural ambassadors. The aim will be to boost the reach of film titles & cultural engagement for young audiences and to grow the engagement of 16-30 year olds with British independent and specialised film.

Pitch Pot Award: £1,500

Priority: Young Audiences

Admissions: 300

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Bristol Palestine Film Festival – Young Audiences Outreach

The aim of the Bristol Palestine Film Festival (BPFF) is to bring Palestine-related cinema, arts and culture to the widest possible audience. In doing so, the festival hopes to deepen public understanding of Palestinian society and forge links between the Palestinian communities represented on screen, and the audiences watching them in Bristol. BPFF aims to reach out to new audiences and encourage them to watch films they may not otherwise seek out.

Pitch pot funding will support the development of new activity within the Bristol PFF focused specifically on young audiences, as well as extending marketing activity this year to reach out to a wider audience.

Pitch Pot Award: £1,450

Priority: Young Audiences + Access & Inclusion

Admissions: 350

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Portable Pictures – Deliverance at Beeses

Teaming up with Beeses Riverside Bar and Bristol Ferry, Portable Picture will stage the ultimate outdoor screening of John Boorman’s 1972 thriller Deliverance complete with hog roast and option to arrive by boat.

Pitch pot funding will be used to extend marketing of the event to reach a wider audience

Pitch Pot Award: £100

Priority: Engaging Audiences

Admissions: 100

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The Royal Cornwall Polytechnhic Society – Open Poly

Working with Cornwall Council and under their Autism Strategy, The Poly would like to be the first Cornish cinema to offer specifically tailored screenings for these children and their families / carers. Using advice we have sought from the National Autism Society (NAS), schools who specialise in working with severally autistic children and from our volunteer base, we believe that The Poly could provide a good range of children centred screenings that enable audience participation in film.

Supporting audience development and enhanced maketing for the Poly to include six screening events and open day and printed materials.

Pitch Pot Award: £1,215

Priority: Access & Inclusion

Admissions: 240

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FilmBath – Marketing & Outreach

Our mission is to champion and showcase diversity on screen and behind the camera to as inclusive an audience as possible, and to inspire exhibitors to programme more diverse films both in the UK and beyond.

Funding will be used to support a series of outdoor screenings in deprived areas of Bath and a new, enhanced marketing campaign for the festival to ensure that as many people as possible know about the festival and the films on offer. To build a younger audience to empower the next generation of audiences to advocate for film to be central to our culture and to create the opportunity for EVERYONE to participate in the rich culture of film and discussion at the festival

Pitch Pot Award: £1,500

Priority: Young Audiences + Access & Inclusion

Admissions: 1,170

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C Fylm  – Liskerrett Youth Film Club

C Fylm will help to establish to a youth-led film club at The Liskerrett Centre, Liskeard, in partnership with Liskerrett Youth Club, which is run by Young People Cornwall. Young People Cornwall is a local charity who support work with 8–25 year olds through specialist projects and programmes addressing issues that marginalise or place young people at risk, including mental health, homelessness, crime, racism, sexuality, drug & alcohol use, abuse, rural isolation and poverty.

With Pitch Pot support C Fylm will start a regular film club that is organised and run by the young promoters from Liskerrett Youth Club with support from their volunteers. Starting with monthly screenings in October, November and December 2017, beginning with a Halloween themed film/party evening. In November the Youth Club will be producing their own programme for a film club evening, and in December hosting a Christmas film event. Together we will provide support and training for the Young Promoters in programming, marketing, technical training, customer service and event organisation.

Pitch Pot Award: £1,100

Priority: Young Audiences

Admissions: 110

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The Roses – Film Marketing Assistant

Specialist film Marketing capacity to support a series of cultural film events focussed on reaching out to new and diverse film audiences through targeted online and community marketing, with a special focus on 16-30 age group audiences and promoting The Roses’ accessible offer. They will work solely on film marketing, taking on title specific social media campaigns, community engagement, wrap around activity and film project marketing along with the more general marketing of the film programme as a whole, to ensure that the widest possible audience will be reached.

Pitch Pot Award: £1509

Priority: Young Audiences + Engaging Audiences + Access & Inclusion

Admissions: 750

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Light House Media Centre – Light House Horror Season

To offer a season of horror film screenings in conjunction with the University of Wolverhampton’s undergraduate film studies degree lectures. The programme will consist of showings of classic and contemporary horror films preceded with talks from film specialists from the University of Wolverhampton. The talks will be accessible to all and the films have been selected in partnership with the film studies lecturers and Light House.

The pitch pot funding will help to support targeted marketing materials, Facebook boosts and the creation of print materials that will be distributed to local independent pubs, clubs and youth groups. The funding will also help to cover postage costs for bulk distribution that we don’t normally have available to us in our existing marketing budget.

Pitch Pot Award: £300

Priority: Young Audiences + Engaging Audiences

Admissions: 400

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Windrose Rural Media Trust – Archive For Under-Represented Groups Pilot Project

Windrose is in the initial stages of developing a major project which will use archive film from its extensive collection in work with people coping with Alzheimer’s, learning difficulties and hearing loss and with LGBT+ groups. Pitch pot funding would support badly needed pilot work to discover how best to prepare and use archive films in these contexts. It will enable Windrose to design the major project proposal with the confidence that what is being attempting will work and with knowledge of the issues that have to be faced. It will also enable Windrose to gather important feedback from the groups with which they work and from carers, making archive films relevant and valuable to groups well beyond established audiences. A further result of the pilot project will be that Windrose will have more sequences of archive film in a usable state for other shows which are aimed at the general pubic, which go on indefinitely.  This one is an example of how we use archive film both to gain new audiences and to get people thinking about community, environmental and many other issues in rural areas.

Pitch Pot Award: £1500

Priority: Screen Heritage + Access & Inclusion

Admissions: 30 + ongoing screenings

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Afrika Eye – Film festival and community screening marketing

Afrika Eye is an annual Bristol-based African film festival. Pitch pot support will be used to increase and improve the quality of Afrika Eye’s digital content towards the marketing of the 2017 film festival. In so doing, Afrika Eye aim to expand engagement with younger digitally-dependent audiences and to develop the festival’s social media following across the age, socioeconomic and ethnicity demographics. Increased digital marketing is crucial to raise Afrika Eye’s profile and that of African film amongst South West audiences and the region’s film exhibition sector.

Pitch Pot Award: £1500

Priority: Young Audiences + Access & Inclusion

Admissions: 1,200

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The Watermark – Cinema 16 – 30

Pitch Pot support is requested to support a strategic campaign to attract young audiences ages under 30 to the venue which are virtually non existent at The Watermark at present. This campaign would include trialling a more varied programme aimed at a younger demographic than the traditional audience of the venue, to include films such as God’s Own Country, and Demain. The Watermark will host a Chritmas party with a screening of Baby Driver while in tandem using pitch pot support to research and develop an under 30s £3 ticket offer to launch in the New Year.  In tandem We would take risks with programming and use the funding to market these films for which we would not normally have an audience due to their appeal to under 30s.  With advice from a marketing consultant the Watermark would use pitch pot support for marketing via channels popular with 16-30s including Facebook, Instagram, Twitter, and Snapchat. These channels would allow very specific and economical marketing to the specific audience we want to engage with both by age and geographically.

Pitch Pot Award: £1250

Priority: Young Audiences

Admissions: 250

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Cinema For All – South West Viewing Days

The CfA South West Group (CfA SWG) Viewing Sessions (VS) are a bi-annual opportunity for those responsible for programming community cinemas throughout the South West region (Cornwall, Devon, Gloucestershire, Somerset, Dorset, Wiltshire and the Channel Islands) to see a programme of six films in one day, all of which are strong contenders for inclusion in forthcoming community cinema programmes. In this respect they are similar in content and intention to the ICO-promoted viewing days for independent exhibitors, but their focus is the voluntary sector working specifically with community cinemas. The delegates in attendance will be deciding the content of future community cinema programmes throughout the region, and so at one remove will be steering the experience of cinema of many hundreds, possibly thousands, of people who attend community cinema screenings largely because they offer the only convenient access to film in their locality (often located away from urban areas with plentiful commercial cinema provision). The Autumn 2017 VS will take place at Writhlington School, Radstock on 29th October and will be screening The Big Sick (Showalter / Gordon, US, 2017), Frantz (Ozon, France / Germany, 2016), Cameraperson (Johnston, US, 2017), After the Storm (Kore-eda, Japan, 2016), The Son of Joseph (Green, France / Belgium, 2016) and Lady Macbeth (Olroyd, Uk, 2016).

Pitch Pot Award: £600

Priority: Boosting reach of film titles & cultural engagement + Sector Development

Admissions: 125

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Where West Begins – Audience Development Activity – Tawai Screening & Q&A

Westlands Entertainment Venue, Yeovil is a new multi-purpose venue that opened in March 2017 on the outskirts of Yeovil. It is operated by South Somerset District Council. Where West Begins has been growing the audience for screen events over the past six months, dealing with the issues that multi-purpose venues have (limited availability of screen, technical issues with equipment, marketing a new facility to a new audience). As part of ongoing audience development activity pitch pot funding will be used to support targeted social media marketing to reach young audiences ages 16 -30 and print distribution in the community for a special screening of Tawai plus a Q&A with Bruce Parry. Pitch pot support will also enable us to engage young audiences from two of the most deprived wards in the country by subsidised tickets to anyone on free school meals. This boosts the reach of the film, and encourages cultural engagement in film albeit around a topic and TV personality that many of the young people will be familiar with.

Pitch Pot Award: £500

Priority: Young Audiences + Boosting reach of film titles & cultural engagement

Admissions: 250

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Ilfracombe Film Festival and Club – Targetted Social Media Campaigns for Audience Development Events

Ilfracombe Film Festival is a biannual event to make Ilfracombe a number one destination for film-goers across North Devon and the West Country.  Providing local people, living in very isolated rural/coastal communities, with the opportunity to see the kind of films they would rarely get a chance to see in a cinema bringing positive benefits to them and their families and friends.  With the second Festival coming up in April 2018 we want to increase the reach of our Social Media (Instagram and Facebook posts) for four audience development and fundraising events in the run up to the Festival. In addition to raising fund for the Festival we will use each event to gather audience data, promote the Festival, get ideas as to what people would like to see at the Festival and what would encourage them to participate as well as to identify other fundraising and sponsorship options. For details of upcoming events visit: http://ilfracombefilmfestival.co.uk/

Pitch Pot Award: £300

Priority: Young Audiences + Boosting reach of film titles & cultural engagement

Admissions: 300

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 The Wilson – DIY Cinema Club 

The Wilson would like to deliver a 12 month audience development project in co-production with Wilson Arts Collective, a group for young creative people aged 15 to 25 based at The Wilson. Pitch Pot support will enable the Collective to kickstart  a monthly art-house cinema club at The Wilson (‘The DIY Cinema Club’), between January – March 2018. This project will have a strong DIY ethos and will be immersive through its use of unusual settings within the venue to screen the films (think Exploding Cinema meets Secret Cinema). There will always be one feature film shown, accompanied by short films submitted by local filmmakers aged 15 to 25.

This project will leave a lasting legacy in the form of a regular film night at The Wilson aimed at a younger audience interested in art-house, independent and cult films, as well as local filmmakers wanting to screen their films.

Pitch Pot Award: £500

Priority: Young Audiences + Boosting reach of film titles & cultural engagement

Admissions: 100

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