Cinema Incentive Scheme

The Cinema Incentive Scheme is a points-based scheme that rewards participating venues for screening more British, independent and specialised films – the more films you screen, the bigger the reward!

The aim of the scheme is to support Film Hub member venues to take more risks within their annual programme, diversify their film offer and increase opportunities for audiences to experience a broader range of cinema.

It supports and encourages more risk taking in programming, particularly for smaller venues who are under enormous pressure to cut back on riskier titles to make way for more 'popular' films. It could really change the landscape of programming... Plymouth Arts Centre

What is it?

We want to encourage cinema venues to provide a wider diet of cinema content for their audiences and to open their programme to include more titles outside the mainstream offer.

The scheme offers an incentive to encourage members to increase the proportion of British independent and international titles within their annual programme.

We are offering a minimum incentive of £1,500 towards programming and audience development costs for venues that meet the eligibility criteria outlined below.

Who is it for?

All venues within the Film Hub South West membership that meet the eligibility criteria below are invited to apply for the Cinema Incentive Scheme.

The scheme is split into two eligibility tiers for full-time and part-time venues.


Eligibility for Full Time Venues

  • Offering a minimum of 300 screenings per year
  • At least 50% of the programme must be British, independent or specialised cinema


Eligibility for Part-time Venues

  • Presenting a minimum of 130 screenings per year
  • At least 60% of the programme must be British, independent or specialised cinema


How does it work?

Eligibility for this scheme is assessed based on the previous year’s annual screening figures and the percentage of specialised and British independent screenings.

At the point of initial assessment the number of screenings of specialised and British independent cinema above the eligibility threshold for each applying venue will form that venue’s baseline for growth.

Bonus points will be awarded for:

  • Increasing the number of non-mainstream titles screened compared to the previous year: each additional screening will earn 1 point
  • Screening FAN supported Titles: 1 point will be earned for each screening
  • Screening titles that are targeted towards the 16 – 30 age group: 1 point for each title screening

(these will be listed on the Film Hub website and discussed at quarterly Film Hub Programming Meetings)

All participating venues that meet the criteria will be eligible for a fixed award of £1,500. The level of bonus each participating venue will receive will be calculated based on 2018 screening figures, (1st January 2018 – 31st December 2018) to be submitted to the Film Hub by 5th January 2019.


How Bonus Awards are calculated:

While an award of £1,500 is guaranteed for venues that meet the thresholds described above, the available pot from which bonus awards will be made will reduce in size depending on the number of venues taking part in the scheme. In the first year, the Bonus pot will be approximately £20,000.

  • The total pot available will be divided by the total number of points earned by participating venues to ascertain the value of each point
  • Funding will be allocated to each venue according to the total value of their earned points.

Please note there will be a cap of 20% of the available bonus pot for any one venue, therefore a maximum potential bonus award of £4,000.


How Do I Apply?

To sign up for the scheme, please email

Absolutely fantastic. Just what cinema in general needs. With cinemas being financially freer to show a more diverse variety of film there is more opportunity to encourage cinema audiences in general to broaden their viewing Gloucester Guildhall

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