Sales Manager
Closing Date: Mon 5 May, 17:00 BST
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Applications
Please apply online, or alternatively, download the application form in Word and email it to hr@watershed.co.uk.
Do get in touch if you would like any of this information, or wish to apply, in another format.
Please do not include your CV as it will not be considered. Please put all relevant information on your application form.
Job description
- Position
- Sales Manager
- Grade
- 3
- Salary
- £34,736 per annum
- Hours
- Full time.
- Contract type
- Permanent
- Responsible to
- Director of Trading
- Location
- In the building. This post is not suitable for remote working.
Purpose of job
Working with the Director of Trading to manage Watershed marketing and communications for Events and the Café & Bar across all relevant channels, with the aim of growing sales and achieving annual sales targets across the trading business.
Reporting to the Director of Trading, you will work with the Events Manager and Head of Café & Bar to effectively promote our trading offer and maximise opportunities with the following key areas of responsibility:
- Develop and deliver an effective sales strategy and pipeline for Watershed Events that creates engagement with current and prospective clients and customers.
- Increase transaction spend within the Café & Bar.
You will work with the Head of Communications and the communications team to ensure consistency in messaging and branding across all channels, aligning initiatives with overall Watershed business strategies.
You will be an excellent rapport builder, possess a great sales approach, with solid negotiation skills, and not be afraid to roll your sleeves up and get the job done.
Main responsibilities
- Create a proactive sales strategy - including proactive selling, campaigns, social media and web profile. Updating our sales and marketing material and assets for conference and events including the website, our offers, our pricing, our packages, our visual assets and continuously monitoring them.
- Sales Pipeline and Client Engagement: Identify, engage and develop relationships with new and existing clients to enhance opportunities for new and repeat business
- Market Intelligence: Keep abreast of industry trends, competitor activities, and market demands to inform sales tactics and strategies.
- Reporting: Provide regular updates to senior management, including detailed sales reports, pipeline analysis, and forecasts.
- Collaboration: Work closely with the events, marketing, and operations teams to ensure seamless execution of client deliverables.
- Ensure that the relevant data is effectively and efficiently captured for organisational reporting, project evaluation and measuring success.
Key performance indicators
- Establish a Trading sales pipeline with a healthy conversion rate.
- Sales Targets: Consistently meet and exceed sales targets, contributing to the overall financial success of both Events and Café & Bar.
- Market Intelligence: Industry knowledge and benchmarking is kept up to date and shared with colleagues.
- New offers developed.
Essential criteria
- Proven Track Record: Demonstrated success in meeting and exceeding sales targets, with a solid network within the events or marketing sectors.
- Experience: B2B event sales, particularly in selling large events conferences using multiple rooms.
- Communication Skills: Exceptional verbal and written communication skills, with the ability to deliver compelling sales pitches and presentations.
- Relationship Management: Strong interpersonal skills, adept at building and maintaining long-lasting client relationships.
- Proactive: A self-motivated individual with a positive attitude and the ability to work independently and as part of a collaborative team.
- Ability to develop creative communication ideas and translate sometimes complex subject matter into inspiring and accessible messages.
Application process
Closing date:
We will be conducting short interviews with all applicants who meet the essential criteria. A shortlist will then be invited to a longer second interview.
First round interview / presentation (if relevant):
Second round interview: -
Working at Watershed
Find out more about staff benefits, our values and more about our approach.
Access
Watershed will work with candidates to ensure their access needs are met during the interview process and will ensure access requirements are not a factor in decision making.
Equal opportunities monitoring
We are striving to understand more about who applies to work with us. At the end of the application process we invite you to complete our anonymous equal opportunities monitoring form, which will not be shared with anyone involved in the recruitment process.
Opening hours
At full operation, Watershed is open seven days a week, including Bank Holidays (Christmas Day and Boxing Day are the only exceptions). Watershed is a public building, which operates a diverse range of cultural and commercial activities. The post holder will need to be comfortable working in this environment.
Before you apply
Watershed's first value is Inclusive – We listen to and learn from our community, creating equity and addressing harm where it occurs. The information below lays out some of the steps we are taking to create a more inclusive recruitment process. Many of these steps are new to us, so feedback and questions are very welcome.
You may not have worked in a cultural organisation before, or in an organisation like Watershed. Please still consider applying as many other sectors offer transferable contexts.
If you are from a background that is underrepresented in the culture sector - for example you are from a community that experiences racism or you are a disabled person (as defined by the Equalities Act 2010), or you did not go to University or had free school meals as a child - and you would like support to articulate how your experience is transferable to this role, you can book time with us to discuss it. We will ensure the person you meet is not involved in the recruitment process. Please request this by emailing hr@watershed.co.uk (we will not ask you to disclose your background).
We believe our work will be stronger with greater diversity and welcome applications from those who bring balance to our team. Watershed welcomes the whole person to work, and we understand that each of us brings our experiences, our backgrounds and our own unique lens to what we do. Supporting our staff means they are not appointed to represent specific groups or organisations.
Watershed Values
As a registered charity and social enterprise, Watershed has well-established brand values. We seek to apply our values in everything we do and ask staff, partners, suppliers and collaborators to do the same.
Our values are:
- Inclusive We listen to and learn from our community, creating equity and addressing harm where it occurs
- Transparent We share our approach openly and clearly, working at a pace which enables everyone to participate who wishes to
- Responsible We use our resources generously and sustainably, considering our impact on future generations
- Kind We are careful and caring with ourselves and with others
- Hopeful We celebrate culture, creativity and wonder as paths to a better future
Watershed is a Social Enterprise Mark holder. Social Enterprises are businesses whose products and services create both social and environmental benefits.
Closing Date: Mon 5 May, 17:00 BST