Bristol is soon to become the home of one of Channel 4’s new Creative Hubs, beating other finalists Cardiff, Manchester and Birmingham to land the big prize. The move is part of the broadcaster’s bid to relocate 300 of its 800-strong workforce out of London to regions across the UK.

The winning bid was led by Mayor Marvin Rees and the Watershed team played its part along with the creative community of Bristol. As part of the bid Euella Jackson of Rife Magazine made an amazing film to highlight young talent in the city.

Former Watershed CEO Dick Penny says:

“Bristol is the perfect match for Channel 4: unorthodox, diverse, rebellious and pioneering. We have one of the country’s strongest creative digital clusters with TV and film production companies and talent in depth. Add in the world-leading creative meets technology innovation in emerging areas like AR/VR and 5G, and Bristol is the perfect fit for Channel 4.”

Euella Jackson of Rife says:

"This is absolutely AMAZING news and I'm so proud to be part of something so epic. Channel 4 we welcome you with open arms! Thanks to the whole team here at Watershed for being badass and supportive every single crazy, overly-ambitious idea we have."

Welcoming the news, mayor Marvin Rees said:

“Today’s announcement that Bristol will become home to one of Channel 4’s two new creative hubs is fantastic news. Bristol is a city that pushes boundaries, questions the norm and actively nurtures a strong culture of creative and digital innovation – we know Channel 4 will feel at home here. This move will help to build on our existing thriving media industry and wealth of local talent. We look forward to welcoming Channel 4 to the city.”

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