Print media isn't having a happy time of late. Commentators have been hearing (and ringing) its death knell for quite a while now, and its slow decline shows no sign of abating: what does the future hold for the world's magazines, books and newspapers?

It's a topic that we've been wrestling with here, because the same story is true for print marketing in the cultural sector and beyond. Communication today is no longer one way broadcasting: it's about engaging and sharing, conversations and relationships. Organisations like Watershed have adapted to embrace this, and it's a shift in working we love - but this shift isn't reflected in our print output, and it's high time it was.

That time has come - we may not look it, but we're approaching the big 3-0 in June. We've produced a monthly printed brochure for every single one of those 360 months: that's a lot of work, and a lot of paper!

Back in 1982 the Commodore 64 had just been introduced, the world went mad for ET, and Michael Jackson released Thriller. Much has changed in thirty years but the brochure has pretty much stayed as it was back when ET first phoned home (apart from its basic shape and size, of course): a one way broadcast.

When we opened we didn't have the luxury of an ace website, a large email list, and busy social networks that loads of you use to buy tickets, plan events, chat to us and more. Since we moved to our flexible cinema programming back in September 2010 the brochure hasn't had a calendar of set times, either: you can find them by going online, visiting us or calling up Box Office.

With all of these new channels of information and communication we know that the brochure in its current format is no longer serving its original purpose. Throughout our three decades we've embraced change as an organisation everywhere apart from this one thing - the monthly brochure. It's about time we took a long hard look at what we are producing and why. So we are going to make some changes but whatever we do, we want to make sure that you are catered for.

As part of this process it's really important to us to get your thoughts: we want to know how you feel about the brochure and how you use it.

• Is it a crucial tool, or a happy bonus that's nice to have but not really necessary at the end of the day?

• What do you like or dislike about it?

• Where do you go first to get information?

• Do you have any ideas on how we can change?

Share your ideas with us by leaving a comment below or email us at communications@watershed.co.uk and help be a part of our future development.

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