SW Regional Marketing & PR Workshops

Interested in developing fresh approaches to marketing and telling/selling stories that have the potential to attract local press and media attention? Sign up to Film Hub South West’s regional marketing and PR workshops that will take place across the region on Monday 13th November and Wednesday 22nd November.

In a fast evolving landscape of consumer habits, shifts in local media platforms and with the proliferation of sharing apps from Instagram and TikTok to Letterboxd, it’s not always easy to know where to put your energy to get attention. Take a moment to reflect on your approach by joining local experts for an inspiring afternoon that will include a mix of sharing of best practice and “surgery” slots where participants can get practical PR, brand development and marketing advice.

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Any Film Hub South West members can apply including full-time cinemas, festivals, community groups and touring operators, as well as their associated freelance practitioners, based in the South West.

There will be a max of 15 participants per workshop. These will be in person only.

City Eye, Southampton – Monday 13th Nov: 11am-3pm

Exeter Phoenix, Exeter – Wednesday 22nd Nov: 11am-3pm

The workshops will be approx 3 hours (inc. a networking lunch)

Guest speakers

Ti Singh, marketing lead for Film Hub South West, director of the Forbidden World Festival with a wealth of expertise in corporate marketing, will share some social media and newsletter dos and don’ts, tips on analytics as well as offer insights into an approach to marketing that centres community building through reciprocal partnerships, influencers and D.I.Y social media campaigns and commissions of creative content that is solely focussed on getting bums on seats. 

Ti leads on Film Hub South West Communications and is the Producer for Cross-FAN Programming helping to develop UK-wide theatrical seasons. For the past four years, Ti led on Comms, Marketing and Audiences on behalf of BFI FAN including the FAN New Release strategy. He is also the director of the repertory genre Forbidden Worlds Film Festival and created the Bristol Bad Film Club, a monthly genre film night in the city that has been running for over a decade. He also wrote the book Born To Be Bad: Talking to the greatest villains in action cinema and its sequel. Email: ti.s@watershed.co.uk

Marketeer and designer Anne-Marie Dames (also an alumnus of Beyond Boundaries 360 programme) will share her experience of developing BOSKINO, a new branded pop-up initiative targeting the Polish Community in Bournemouth and offer marketing insights based on her venue based and festival experience.

Anne-Marie is a designer and marketer based in Southampton with a background working at local arts venues in the South West. She is also the producer of BOSKINO, a celebration of modern Polish cinema which held its first screening last year in collaboration with BEAF Arts Co and Film Hub South West. Developing this idea as part of the Beyond Boundaries programme, she organised and delivered a sell-out event which brought the local Polish community together through film.

Former print and broadcast journalist turned film and film festival publicist Pam Beddard shares tips on how venues for cinema can bags free publicity by improving their understanding of how the news media operate and what editorial departments like and need.

Pam is a Bristol-based publicist specialising in promoting film and TV. She is the long-time publicist of the city’s Afrika Eye, Cary Grant Comes Home and Slapstick screen festivals and recently handled regional campaigns for ENYS MEN, the latest film by the BAFTA-winning Mark Jenkin and Nepal’s first Oscar nominee LUNANA: A YAK IN THE CLASSROOM. Earlier credits include PR work for FilmBath, FilmHub SW, Calling The Shots, Film Africa, Encounters, the F-Rating, Wildscreen plus a wide range of TV documentaries and she is a previous head of external communications at Watershed.   

For the session in Exeter only, Exeter Phoenix’s team will also share insights into how they are attracting new audiences and building customer loyalty through targeted campaigns aimed at young people and a new subscription model.

The session will also encourage peer sharing and network building amongst participants.

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