A fantastic panel of leading industry partners actively support Media Sandbox. Throughout the 2010 scheme, the advisors attended and contributed to many of our events and took a mentoring role in the development of ideas, talent and potential routes to market. (You can read more about who they are here and hear from some of them on DShed).

Rebecca Ladbury (Ladbury PR) and Nicole Yershon at a Media Sandbox event hosted by Ogilvy in Canary Wharf, London. Jan 2011.

As part of this years' Showcase, we invited advisor Nicole Yershon to reflect on why Ogilvy Labs are involved, why they support Media Sandbox and why they think the scheme is important. Here's a short summary of her response:

12 Words…
Commercialising on creativity – COMMERCIAL
Creativity isn't just in london..Bristol rocks – CREATIVE
Forward thinking – INNOVATIVE
New ways of doing things – DOING
Giving 26 years of my work experience back – MENTORING
Connecting the new dots – COLLABORATION
My learning goes up – LEARNING
You don’t know what you don’t know – CURIOUS
We may just find the next big thing with Sandbox – HOPE
It's good to roll your sleeves up & get stuck in – FUN
It's not about just advertising, it's about what's happening around the creative edges – CONVERGENCE
It's all about realising their goals - POTENTIAL

The support, advice and expertise offered by this years' advisors has been both generous and invaluable. We look forward to continued work with them all in the future.