Passion is important. It's passion that fuels any great idea and when you mix passion with technology, content and context, you can make brilliant things happen.

The South West is full of passionate people, so to kick off this years' scheme we ran three ideas labs: Pervasive Experiences were explored in Plymouth & Gloucester; and in Bristol we challenged you to consider open data and the B-Open strand of this years' scheme.

From accessibility, to gaming platforms, to transport applications, to broadcasting - ideas were collectively shared and discussed and we know there are more ideas out there. So what are you passionate about? What needs do you or your audience have? What barriers do you foresee? How can you respond in future-facing ways?

Applications are now open for Media Sandbox 2010 (deadline 28th July):

- You can download the application form and learn more about submitting an application here.

You can also:
- Learn more about the two theme strands here.
- Find out what data is available from Bristol City Council here.
- Find out what other data sets people have requested here.

We look forward to hearing from you.

Many thanks to all the ideas lab participants, Formation Zone, Tamar Science Park, Designed in Devon, Plymouth Media Partnership, Gloucestershire Media Group, Connecting Bristol and Bristol City Council who were instrumental in making this years' events a success.

Thanks also to Sirius, one of Europe's most experienced Enterprise Open Source systems integrators, for supporting the Bristol networking and drinks session.

More pics from all the events on Flickr.