The crowds gathered in a disused shop in Broadmead last night for the the launch of Street Art Dealer. Street Art Dealer, a Media Sandbox supported project, takes art out of the gallery and onto the streets, bringing a new and exciting dynamic to public art using QR Codes and GeoTagging on your mobile phone. The city-wide exhibition and trail of artworks includes urban gaming from James Powderly, hidden installations from Turner Prize nominee Tomoko Takahashi, Zeus and Sebastian Lowsley-Williams. They are also giving away 100 free prints of the BEAM installation to people who register and interact with the exhibition. The Street Art Dealer exhibition is open until 31 July, visit streetartdealer.com for more details.