Work In Progress

Having a beta release of Street Art Dealer online has helped a great deal in generating feedback and ideas for the project.  We now need to raise awareness of the project and the technology involved as well as make the service more usable and acceptable to artists and consumers. There are a number of key topics that need particular attention. 

Firstly is acceptance by artists and venues.  We need to have more artwork tagged and available so consumers have a wide choice and so that exposure to the technology is increased.  The project is designed to try and help artists sell their work without high overheads and with a fair return, the more artists help get the system up and running the better the overall exposure and returns will be. 

Next is usability, with new technology comes barriers to entry.  As very few people have ever purchased using QR tags and mobile checkouts we need to make it as simple as possible for people to learn about and use both mobile tag readers and mobile payments. 

Research has proven that the convergence of mobile technology and purchasing is something most consumers want and will use, but they want proven, simple and secure ways to use those technologies.  The UK is somewhat behind with both these technologies, something we hope to help change.  QR codes and mobile based payment systems are hot topics in places like Japan and particularly QR codes are already prolific there.  We need to lobby the mobile providers to invest in development of tag readers and mobile payments to make it simple and safe for consumers. 

Another key focus is quality of service, we need to be a safe and trustworthy place of business.  It is very important that we provide an exceptional level of service so that we can evolve through positive personal referral and recommendations. 

In summary, if we can get a strong body of artists and artwork, raise awareness of and lower the barrier of entry to new technologies and get some high profile buyer case studies and publicity we hope to be able to build a simple, fair and thriving direct marketplace for art around emerging technologies.